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Atlantic Care

.01

Project
Overview

At Atlantic Care, our mission is to provide compassionate and exceptional homecare services that enhance the well-being of individuals and communities. Our mission is to provide compassionate, person-centered care that enhances the quality of life for our clients. We take pride in our team of dedicated professionals who are not just caregivers but companions, offering support, respect, and empathy in every interaction.

.02

Key
Stats

  • Increased non-branded traffic for targeted searches.
  • 10% rise in Google Ads conversion rates, boosting ROI.
  • 4% growth in social media followers and engagement.
  • Enhanced brand sentiment through consistent high-quality content.

.03

Challenge

Atlantic Care had already made significant progress in digital marketing through its internal efforts. However, with the departure of its Marketing Manager, the company chose to partner with a full-service agency to maintain its digital growth and explore innovative strategies to reach its ideal audience.
The focus areas included:
  • Sustaining and Enhancing Online Visibility
  • Maximising ROI on Paid Campaigns
  • Building on Social Media Engagement
  • Expanding Visual Content Production

Social Media - Videography - Paid Ads - SEO  

.04

Strategy

Marketing Space engaged as the full-service marketing partner to build on Atlantic Care’s existing digital marketing efforts. Before diving into the work, we conducted a comprehensive review of the brand and its social media look and feel to ensure our strategies would align seamlessly with their identity and resonate with their target audience.
Our approach focused on enhancing what was already working well and introducing new strategies for continued growth.
Website Management & SEO
  • Conducted a comprehensive audit to ensure the website’s SEO remained strong, addressing any technical issues and identifying new opportunities.
  • Implemented on-page and off-page SEO strategies focusing on high-impact keywords, further establishing Atlantic Care as a leader in the homecare space.
  • Regularly updated the website’s content and product listings to keep it fresh and engaging, improving user experience and search engine rankings.
Google Ads & Paid Social Media
  • Optimised Google Ads campaigns by targeting high-intent keywords and refining audience strategies to attract more qualified traffic.
  • Developed and managed paid social media campaigns across platforms like Facebook and Instagram, focusing on driving conversions and expanding brand awareness.
Organic Social Media Management
  • Built on existing social media efforts by creating and executing a content calendar with regular posts, stories, and engagement tactics, fostering a vibrant online community.
  • Leveraged insights from our brand and social media review to refine the look and feel of content, ensuring it aligned with Atlantic Care’s identity.
  • Continuously used analytics to refine content and posting strategies, ensuring maximum reach and engagement.

.05

Impact

By partnering with Marketing Space, Atlantic Care successfully built on their existing digital marketing efforts, leading to significant growth in both online visibility and sales. This case study demonstrates Marketing Space’s ability to seamlessly integrate with a client’s established strategies, delivering tailored, results-driven marketing solutions that align with the brand’s identity and objectives.

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